What is High Speed Broadband (HSBB)

What is HSBB?

High Speed Broadband (HSBB) is a broadband service that offers bandwidth delivered at network speeds of 10Mbps and above when compared to normal broadband (Broadband to the General Population (BBGP)) which delivers bandwidth through wired and wireless technologies at network speeds ranging between 256Kbps and 4Mbps. Eventually in Malaysia, we will see basic HSBB packages offering network speeds between 20-50Mbps and up to 100 Mbps for consumers while businesses will have maximum network speeds available up to 1,000Mbps (1Gbps).

HSBB Deployment in Malaysia

To understand the deployment of HSBB, we must first understand the role HSBB plays in the larger world of broadband deployment in Malaysia. Broadband deployment in Malaysia is carried out using two approaches – normal broadband, known as Broadband to the General Population (BBGP) delivered via wired (DSL) and wireless technologies (WiMax, WiFi, 3G/HSDPA) while the other will be through HSBB.

BBGP (via both wired and wireless modes) is deployed nationwide while HSBB ( available only through the wired mode) will only initially be concentrated in the Klang Valley, Iskandar Malaysia and key industrial zones throughout the country. It is expected that 1.3 million premises will have the ability to access HSBB coverage by end 2012.

Why HSBB?

The government sees HSBB as playing a vital role to maintain and enhance Malaysia’s competitive economic position in the region. Global trends indicate that governments around the developed and developing world are employing HSBB as an economic accelerator and in the highly charged competitive Asia-Pacific region where nations compete intensely for foreign direct investment (FDI), HSBB can be a differentiating factor for nations to entice such FDI to their shores. Japan, South Korea and Hong Kong are the benchmarks in the region and with Singapore to follow suit, Malaysia cannot be left behind. The government has placed high emphasis and its stake on moving the nation towards a k-economy with Information Communications Technology (ICT) at the fulcrum. Initiatives such as the Multimedia Super Corridor (MSC), High-Tech Parks, Cyberjaya, etc are examples of this drive. Thus, it cannot be overstated, the role that HSBB will play towards this end.

HSBB & The Digital Lifestyle Experience

With the bandwidth provided by HSBB, a whole new lifestyle experience will open up for Malaysians in terms of providing greater opportunities and access to rich content like never before in entertainment, gaming, education, business, work, health, communications, services and much more.

Consumers will be able to :

•download large (file size) DVD quality movies and music video clips in a matter of minutes or even a few seconds depending on the file size.
•enjoy a new TV experience through TV over broadband (IPTV) with access to TV channels over a private network in high definition format with high stability. IPTV also offers the ability for high content user interactivity.
•work from home and stay in touch with the office, clients and business associates anywhere in the world in real time through high speed Internet, video and voice connections.
•have a richer, secure shopping and e-commerce experience from the comfort of their homes by accessing virtual shops on-line around the world through real time video and chat.
•play on-line games simultaneously with anyone in the world in real time.
•access educational services such as ‘study on-line’ and participate in virtual classroom discussions with their tutors anywhere in the world as well as enjoy a rich research experience by being able to download books, journals and magazines in a matter of minutes.
•receive medical diagnosis and advice in the comfort of their homes or offices from medical practioners locally and abroad in real time through high speed Internet, high definition video and voice connections

Businesses will be able to :

•tap into virtual markets unrestrained by geographic boundaries and expand their customer base to anywhere in the world.
•tap into an expanded supply chain to source supplies from any part of the globe with wider price alternatives.
•improve management efficiency through new hosted applications in the area of accounting, customer relationship and supply chain management.
•enjoy more cost savings through lower connectivity costs for real time integration with their business partners anywhere, anytime.

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